ShishaDeluxe has been my own project. This was a non-harmful portable water pipe pen. Together with a partner we have introduced this product in the Netherlands, as the first and only brand with a Dutch origin.
My role for this was mainly in the beginning concepting and creating visuals. Later this expanded to branding and marketing.
After having achieved great success very quickly, we wanted to give this luxury a rebranding so that it could catch on internationally. As a result, we stopped using the portable water pens and switched to luxury water pipes.
